HOG analyst estimates
Harley-Davidson (HOG) analyst ratings, the average price target and its range, and every firm's latest call.
HOG analyst ratings and price targets
| Date | Firm | Call | Target |
|---|---|---|---|
| Oct 30, 2026 | KeyBanc | Harley-Davidson (HOG) PT Raised to $35 at BofA Securities | $35.00 |
| Oct 26, 2026 | Morgan Stanley | Harley-Davidson price target raised to $19 from $17 at Morgan Stanley | $19.00 |
| Oct 5, 2026 | Evercore ISI | Citi upgrades Harley-Davidson to Buy with $33 price target | $33.00 |
| Aug 17, 2026 | Griffin | Harley-Davidson price target raised to $33 from $30 at DA Davidson | $33.00 |
| Jul 28, 2026 | Morgan Stanley | Harley-Davidson price target raised to $17 from $15 at Morgan Stanley | $17.00 |
| Jul 24, 2026 | Robert W. Baird | Harley-Davidson price target raised to $30 from $28 at Baird | $30.00 |
| Jul 20, 2026 | Loop Capital Markets | Harley-Davidson upgraded to Buy from Hold at Loop Capital | $32.00 |
| Jul 6, 2026 | Griffin | Harley-Davidson (HOG) PT Raised to $30 at DA Davidson: 'Moving in The Right Direction' | $30.00 |
| May 19, 2026 | Morgan Stanley | Harley-Davidson price target raised to $15 from $12 at Morgan Stanley | $15.00 |
| May 11, 2026 | UBS | Harley-Davidson price target raised to $26 from $19 at UBS | $26.00 |
| May 6, 2026 | Robert W. Baird | Harley-Davidson price target raised to $28 from $24 at Baird | $28.00 |
| Feb 17, 2026 | Morgan Stanley | Harley-Davidson price target lowered to $12 from $18 at Morgan Stanley | $12.00 |
| Feb 12, 2026 | D.A. Davidson | Harley-Davidson price target lowered to $25 from $30 at DA Davidson | $25.00 |
| Feb 11, 2026 | Robert W. Baird | Harley-Davidson price target lowered to $22 from $28 at Baird | $22.00 |
| Feb 11, 2026 | BMO Capital | Harley-Davidson price target lowered to $24 from $30 at BMO Capital | $24.00 |
- 7 firms rate HOG: 3 buy, 2 hold, 2 sell.
- The average price target is $29.71 from 7 analysts, from $19.00 to $35.00.
Updated 2026-11-02 17:51 UTC